, Journal of Internet Computing and Services, Vol. 3, No. 1, pp. 11-16, Feb. 2002
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Abstract

Nowday, Cyber shopping mall increased market size. The Consumer Behavior chainged new trend. This study on the systematic access to establishment of the concept of cyber shopping mall as well as to problems to overall parts of EC service as well is required. The objectives of this study are that how service consumers perceive the quality of EC service, and that what effect the quality makes on their satisfaction and re-purchase intention. This means that the research enables a marketing manager to take the meaning of comparative weight among the components of EC service quality, and to provide very useful information to establish marketing strategies which are close to the consumers.

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