• Journal of Internet Computing and Services
    ISSN 2287 - 1136 (Online) / ISSN 1598 - 0170 (Print)
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Analytical Study for Typology of Signage Market : by applying Q methodology


Hang Sub Kim, Bong Gyou Lee, Journal of Internet Computing and Services, Vol. 17, No. 2, pp. 67-76, Apr. 2016
10.7472/jksii.2016.17.2.67, Full Text:
Keywords: Signage, Q Methodology, market definition, market typology

Abstract

Defining of signage market types is an issue of great interest for both service providers and consumers. Through an interview with an expert with a deep understanding about digital signage in early-media stage, and based on analysis results, this study induced three types of signage market types. Each signage market type can be explained by their similar thoughts, opinions, concepts, and behaviors, but are dependent on the differences in a user experiences and knowledge. The study named the interactive signage market as Type 1, the network signage market as Type 2, and the signage-coupled-with-other-media market as Type 3.


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Cite this article
[APA Style]
Kim, H. & Lee, B. (2016). Analytical Study for Typology of Signage Market : by applying Q methodology. Journal of Internet Computing and Services, 17(2), 67-76. DOI: 10.7472/jksii.2016.17.2.67.

[IEEE Style]
H. S. Kim and B. G. Lee, "Analytical Study for Typology of Signage Market : by applying Q methodology," Journal of Internet Computing and Services, vol. 17, no. 2, pp. 67-76, 2016. DOI: 10.7472/jksii.2016.17.2.67.

[ACM Style]
Hang Sub Kim and Bong Gyou Lee. 2016. Analytical Study for Typology of Signage Market : by applying Q methodology. Journal of Internet Computing and Services, 17, 2, (2016), 67-76. DOI: 10.7472/jksii.2016.17.2.67.