• Journal of Internet Computing and Services
    ISSN 2287 - 1136 (Online) / ISSN 1598 - 0170 (Print)
    https://jics.or.kr/
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A Study on the Determinant Factors of the Social Capital Construction through Social Media: Focused on college students


Byung-Hye Lee, Journal of Internet Computing and Services, Vol. 17, No. 2, pp. 97-108, Apr. 2016
10.7472/jksii.2016.17.2.97, Full Text:
Keywords: Social Media, Social Capital, Determinant Factors, trust

Abstract

The purpose of this study was to investigate the determinant factors of the social capital construction through socal media focused on social media use, motives, trust. Total of 261, college students participated in this study. The data were analyzed by the exploratory factor analysis, confirmatory factor analysis, correlation analysis, reliability analysis and path analysis based on structural equation model analysis using IBM SPSS 21 and IBM AMOS 21 program. Results show that social media use, motives(employment/reminiscences) and social media trust influenced positively on bridging social capital. Second, motives of use(information/exchange) and social media trust influenced positively on bonding social capital. Finally, social media use, specifically, social media trust generally promotes participatory social capital.


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Cite this article
[APA Style]
Lee, B. (2016). A Study on the Determinant Factors of the Social Capital Construction through Social Media: Focused on college students. Journal of Internet Computing and Services, 17(2), 97-108. DOI: 10.7472/jksii.2016.17.2.97.

[IEEE Style]
B. Lee, "A Study on the Determinant Factors of the Social Capital Construction through Social Media: Focused on college students," Journal of Internet Computing and Services, vol. 17, no. 2, pp. 97-108, 2016. DOI: 10.7472/jksii.2016.17.2.97.

[ACM Style]
Byung-Hye Lee. 2016. A Study on the Determinant Factors of the Social Capital Construction through Social Media: Focused on college students. Journal of Internet Computing and Services, 17, 2, (2016), 97-108. DOI: 10.7472/jksii.2016.17.2.97.