• Journal of Internet Computing and Services
    ISSN 2287 - 1136 (Online) / ISSN 1598 - 0170 (Print)
    https://jics.or.kr/
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Effects of Women’s SNS Uses on Alternative Health Management Behaviors: Application of Health Belief Model on the Adoption of Alternative Menstrual Products


Chong-Hye Kim, Jaehee Cho, Journal of Internet Computing and Services, Vol. 19, No. 4, pp. 83-93, Aug. 2018
10.7472/jksii.2018.19.4.83, Full Text:
Keywords: 10.7472/jksii.2018.19.4.83

Abstract

This study analyzed the effects of women’s SNS use on their alternative behaviors of managing health. This study paid attention to how women’s behaviors of seeking information about poisonous menstrual products and alternative menstrual products would impact their intention to use alternative menstrual products. Mainly based on health belief model, 11 hypotheses were created and tested through a path analysis of survey data. Results from the path analysis indicated that SNS information about menstrual products were significantly associated with perceived advantage of alternative menstrual products and perceived sensitivity of poisonous menstrual products. In addition, four main factors—self-efficacy, perceived sensitivity, perceived advantage, and perceived disadvantage—were significantly associated with women’s intention to use alternative menstrual products.


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Cite this article
[APA Style]
Kim, C. & Cho, J. (2018). Effects of Women’s SNS Uses on Alternative Health Management Behaviors: Application of Health Belief Model on the Adoption of Alternative Menstrual Products. Journal of Internet Computing and Services, 19(4), 83-93. DOI: 10.7472/jksii.2018.19.4.83.

[IEEE Style]
C. Kim and J. Cho, "Effects of Women’s SNS Uses on Alternative Health Management Behaviors: Application of Health Belief Model on the Adoption of Alternative Menstrual Products," Journal of Internet Computing and Services, vol. 19, no. 4, pp. 83-93, 2018. DOI: 10.7472/jksii.2018.19.4.83.

[ACM Style]
Chong-Hye Kim and Jaehee Cho. 2018. Effects of Women’s SNS Uses on Alternative Health Management Behaviors: Application of Health Belief Model on the Adoption of Alternative Menstrual Products. Journal of Internet Computing and Services, 19, 4, (2018), 83-93. DOI: 10.7472/jksii.2018.19.4.83.