• Journal of Internet Computing and Services
    ISSN 2287 - 1136 (Online) / ISSN 1598 - 0170 (Print)
    https://jics.or.kr/
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Millennial Generation’s Mobile News Consumption and the Impact of Social Media


Jinah Seol, Journal of Internet Computing and Services, Vol. 19, No. 4, pp. 123-133, Aug. 2018
10.7472/jksii.2018.19.4.123, Full Text:
Keywords: Millennial Generation, Mobile News, SNS, News Topics, News values, Reaction

Abstract

This paper examined how the millennial generation consumes mobile news through social networking sites with regards to user patterns, preference topics and news values, and whether news topics and news values may influence their overall mobile SNS news consumption and interactivity. The findings show that more than 2/3 of respondents consumed mobile SNS news at least once everyday for 30minutes to one-hour. Male millennials tended to use Facebook and Kakao-talk more than female. While the portal site was the most accessed channel for consuming mobile news, SNS was the second, more than the combined use of national daily papers, TV, and internet newspapers. The respondents’ demographic characteristics and news topics also affect the form and degree of news interactivity. With regards to their preferences and prioritization of news values, millennials tend to perceive ‘impact’ and ‘usefulness’ as being most important, despite the differences of their demographic characteristics. They also preferred those news values most. There were significant differences in terms of preferred news topics according to the demographics’ characteristics.


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Cite this article
[APA Style]
Seol, J. (2018). Millennial Generation’s Mobile News Consumption and the Impact of Social Media. Journal of Internet Computing and Services, 19(4), 123-133. DOI: 10.7472/jksii.2018.19.4.123.

[IEEE Style]
J. Seol, "Millennial Generation’s Mobile News Consumption and the Impact of Social Media," Journal of Internet Computing and Services, vol. 19, no. 4, pp. 123-133, 2018. DOI: 10.7472/jksii.2018.19.4.123.

[ACM Style]
Jinah Seol. 2018. Millennial Generation’s Mobile News Consumption and the Impact of Social Media. Journal of Internet Computing and Services, 19, 4, (2018), 123-133. DOI: 10.7472/jksii.2018.19.4.123.