A Study on Factors Affecting Innovation Resistance and Intention of Use of Social TV Non-Users: Focused on Innovation Diffusion Theory and Innovation Resistance Model
Byung-Hye Lee, Journal of Internet Computing and Services, Vol. 18, No. 6, pp. 101-112, Dec. 2017
10.7472/jksii.2017.18.6.101, Full Text:
Keywords: innovation characteristics, perceived risk, innovation resistance, Intention to Use, social TV
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Cite this article
[APA Style]
Lee, B. (2017). A Study on Factors Affecting Innovation Resistance and Intention of Use of Social TV Non-Users: Focused on Innovation Diffusion Theory and Innovation Resistance Model. Journal of Internet Computing and Services, 18(6), 101-112. DOI: 10.7472/jksii.2017.18.6.101.
[IEEE Style]
B. Lee, "A Study on Factors Affecting Innovation Resistance and Intention of Use of Social TV Non-Users: Focused on Innovation Diffusion Theory and Innovation Resistance Model," Journal of Internet Computing and Services, vol. 18, no. 6, pp. 101-112, 2017. DOI: 10.7472/jksii.2017.18.6.101.
[ACM Style]
Byung-Hye Lee. 2017. A Study on Factors Affecting Innovation Resistance and Intention of Use of Social TV Non-Users: Focused on Innovation Diffusion Theory and Innovation Resistance Model. Journal of Internet Computing and Services, 18, 6, (2017), 101-112. DOI: 10.7472/jksii.2017.18.6.101.