Sung-Wook Baek, Hyo-Young Ahn, Zoon-Ky Lee, Journal of Internet Computing and Services, Vol. 13, No. 4, pp. 103-0, Aug. 2012
10.7472/jksii.2012.13.4.103, Full Text:
Keywords: Appstore, Moblie Application Market, App, Information Searching Process

Abstract

In this paper, we conducted for information search process of users, who have experience to buy paid-application in Appstore, to find out difference of information searching efforts and information sources, reliance on the information in term of attributes of Apps and buyes' innovativenss. As a result, Innovative buyers take a effort to search various information source but they get help buying decision-making supports by own their efforts like searching in category. On the other hand, non-Innovative buyers who search informtion less than Innovative buyers, get information like recommendation from friend and Apps, then they keep those information help buying decision-making supports highly. Besides buyers of Utility Apps search on objective information sources mainly, but those sources have influence on buying decision-making supports. On the other side buyers of Enjoyment Apps consider reliance on the information more than information searching efforts to buying decision-making supports as they get information source like popularity. This research suggests operators of Appstore and app developers how to promote their Apps to users.

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