• Journal of Internet Computing and Services
    ISSN 2287 - 1136 (Online) / ISSN 1598 - 0170 (Print)
    https://jics.or.kr/

Digital Library


Search: "[ author: Feng yi ]" (2)
  1. 1. Research on the influencing factors of e-commerce consumers' willingness to purchase fresh agricultural products based on a dual path model
    Feng Yi, Feng Yu, Liu Ziyang, Vol. 26, No. 1, pp. 103-115, Feb. 2025
    10.7472/jksii.2025.26.1.103
    Keywords: Fresh agricultural products, Dual-pathway model (ELM), Purchasing intentions, influencing factors
  2. 2. Impact of Live Streaming on Green Purchase Intent: The Role of Environmental Debt
    Feng yi, Feng yu, Liu ziyang, Vol. 25, No. 5, pp. 141-152, Oct. 2024
    10.7472/jksii.2024.25.5.141
    Keywords: live streaming strategy, Sense of environmental deficiency, Purchase intention