Digital Library
Search: "[ author: Yongmoo ]" (2)
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1. Challenges and Solutions in Online Community-based Open Innovation: The Case of MyStarbucksIdea.comLee, Hanjun;Suh, Yongmoo;, Vol. 18, No. 2, pp. 75-86, Apr. 2017
10.7472/jksii.2017.18.2.75
Keywords: open innovation, Online Community, case study, Collective Intelligence, Starbucks -
Suyeon Jung, Hanjun Lee, Yongmoo Suh, Vol. 14, No. 4, pp. 91-0, Aug. 2013
10.7472/jksii.2013.14.4.91
Keywords: brand community, sentiment analysis, open innovation, negative emotion, customer contribution
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