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1. A study on the relevant market definition of online search advertising - Focusing on Naver, Korean Search & Portal service provider -

Dae-keun Cho, Vol. 18, No. 4, pp. 109-120, Aug. 2017
10.7472/jksii.2017.18.4.109
Keywords: Two-sided market, Search advertising, market definition, Indirect Network Externality, Naver

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