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Search: "[ keyword: 세분화 ]" (3)

1. A Study on US Consumer’s Subjectivity Schemata of Sharing Economy: Q Methodology

Ki-youn Kim, Vol. 19, No. 4, pp. 107-121, Aug. 2018
10.7472/jksii.2018.19.4.107
Keywords: Sharing Economy, Subjectivity, Schemata, Q Methodology, Consumer Behavior, segmentation
2. Segmenting Korean Millennial Consumers of Sharing Economy Services on Social Networking: A Psychographic-based Approach

Jae Heon Lee, Jae Won Choi, Ki Youn Kim, Vol. 16, No. 6, pp. 109-122, Dec. 2015
10.7472/jksii.2015.16.6.109
Keywords: Sharing Economy, Subjectivity Study, Millennial Generation, Social Network, Psychographic segmentation, Q Methodology
3. Market Segmentation of Converging New Media Advertising: The Interpretative Approach Based on Consumer Subjectivity

Kyoung-Jin Seo, Jin-Ha Hwang, Jang-Hun Jeung, Ki-Youn Kim, Vol. 15, No. 4, pp. 91-102, Aug. 2014
10.7472/jksii.2014.15.4.91
Keywords: New Media Advertising, Consumer Subjectivity, Q Methodology, Market Segmentation, Interpretative study, Convergence