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Search: "[ keyword: 이용과 충족 ]" (2)

1. The effect of college students' motivation to use Ifland on satisfaction and continuous Use Intention: Moderating effect of innovation

LiuCun Zhu, JiaJin Chen, HaSung Hwang, Vol. 25, No. 3, pp. 93-100, Jun. 2024
10.7472/jksii.2024.25.3.93
Keywords: Virtual community Ifland, use and satisfaction, innovativeness, Satisfaction, intention to continue use
2. Niche Analysis in Social Media with Uses and Gratification Theory Appply in Facebook, Instagram, YouTube, Pinterest, Twitter

Hyeon-ju Cha, Sang-hee Kweon, Vol. 22, No. 2, pp. 89-107, Apr. 2021
10.7472/jksii.2021.22.2.89
Keywords: Social Media, Niche Breadth, Uses and Gratification Theory, Niche Overlap, Competitive superiority