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1. Market Segmentation of Converging New Media Advertising: The Interpretative Approach Based on Consumer Subjectivity

Kyoung-Jin Seo, Jin-Ha Hwang, Jang-Hun Jeung, Ki-Youn Kim, Vol. 15, No. 4, pp. 91-102, Aug. 2014
10.7472/jksii.2014.15.4.91
Keywords: New Media Advertising, Consumer Subjectivity, Q Methodology, Market Segmentation, Interpretative study, Convergence

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