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1. Understanding the Omni-Channel Acceptance: Focused on TTF and UTAUT Models

Dong Hyuk Jo, Sang Min Lee, Vol. 20, No. 1, pp. 113-124, Feb. 2019
10.7472/jksii.2019.20.1.113
Keywords: Omni-Channel, Unified Theory of Acceptance and Use of Technology (UTAUT), Technology Acceptance Model (TAM), Task-technology fit (TTF), Intention to Use

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