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1. A Study on US Consumer’s Subjectivity Schemata of Sharing Economy: Q Methodology

Ki-youn Kim, Vol. 19, No. 4, pp. 107-121, Aug. 2018
10.7472/jksii.2018.19.4.107
Keywords: Sharing Economy, Subjectivity, Schemata, Q Methodology, Consumer Behavior, segmentation

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