JICS

Digital Library

Search: "[ keyword: influencing factors ]" (2)

1. Research on the Influencing Factors of Rural Cross-Border E-Commerce Development Based on Structural Equation Modeling

Fang Ziyao, Tang Dexin, Chen Liang, Pei Rongyu, Liu Ziyang, Vol. 26, No. 2, pp. 117-130, Apr. 2025
10.7472/jksii.2025.26.2.117
Keywords: structural equation modeling, rural cross-border e-commerce development, influencing factors, inter-factor relationships
2. Research on the influencing factors of e-commerce consumers' willingness to purchase fresh agricultural products based on a dual path model

Feng Yi, Feng Yu, Liu Ziyang, Vol. 26, No. 1, pp. 103-115, Feb. 2025
10.7472/jksii.2025.26.1.103
Keywords: Fresh agricultural products, Dual-pathway model (ELM), Purchasing intentions, influencing factors