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Search: "[ keyword: market definition ]" (2)

1. A study on the relevant market definition of online search advertising - Focusing on Naver, Korean Search & Portal service provider -

Dae-keun Cho, Vol. 18, No. 4, pp. 109-120, Aug. 2017
10.7472/jksii.2017.18.4.109
Keywords: Two-sided market, Search advertising, market definition, Indirect Network Externality, Naver
2. Analytical Study for Typology of Signage Market : by applying Q methodology

Hang Sub Kim, Bong Gyou Lee, Vol. 17, No. 2, pp. 67-76, Apr. 2016
10.7472/jksii.2016.17.2.67
Keywords: Signage, Q Methodology, market definition, market typology